Lead-to-cash CRM · coaching, edtech, info products

The CRM for businesses
that sell in levels.

Free workshop, then bootcamp, then flagship program. SalesDr.ai runs every level on its own pipeline, keeps one record per person across all of them, and reads every sales call on the deal it belongs to, so you know why the money moved, not just that it did.

Seeded with a working funnel on day one. You start by moving a deal, not by configuring one.

Search people, deals, calls⌘K
DI
GGrowth Academy
Pipeline
People
Deals
Tasks
Calls
Payments
Automations
Reports
PipelineL2 · Flagship ProgramDrag a deal between stages
Value delivery3₹1.5L
Aarav SharmaI
₹49,999Instagram
Day 2 of 5
Neha IyerI
₹49,999Webinar
Day 1 of 5
Rohit BansalD
₹49,999Meta Ads
No activity 3d
New deal
Pitch2₹1.0L
Sana QureshiD
₹49,999Referral
Call 42 minWon 84%
Vikram RaoI
₹49,999YouTube
Call 31 minAt risk 46%
New deal
Objection handling2₹1.0L
Ananya DesaiD
₹49,999Meta Ads
Objection: priceAt risk 38%
Karan MehtaI
₹49,999Instagram
Objection: timing
New deal
Initial payment1₹0.5L
Divya NairD
₹49,999Webinar
EMI 1 of 6 paidLink sent
New deal
Activity · every stage change is written to the deal timeline

This board is live. Drag a deal to another stage and watch the totals and the activity log move with it.

Connects to what your funnel already runs on

Zoom
Bot joins the call
Google Meet
Bot joins the call
Microsoft Teams
Bot joins the call
WhatsApp Cloud API
Follow-up messages
Razorpay
Checkout and EMI
Meta Ads
Conversions API
Google Ads
Offline conversions
Slack
Internal alerts

The model

Your funnel is a ladder. Most CRMs think it’s a list.

Someone who sat through your free workshop, bought the ₹4,999 bootcamp, and is now being pitched the ₹49,999 flagship is one person in three different places at once. SalesDr.ai models that directly instead of asking you to fake it with tags.

Levels chain into each other

Each level names the one it graduates people into. Finish the free workshop and you enter the bootcamp pipeline automatically: no export, no re-import, no second tool.

The same ten stages, every time

One repeatable pipeline runs inside every level, with stages toggled on or off to match how that level actually sells and an SLA in hours on each one.

Won means the money cleared

A deal closes at payment completion, not at the pitch. Half-paid EMI plans stay visibly open, which is where most coaching revenue actually leaks.

Settings · Levels
L0Free Workshop₹0Self-serve
Entry→Pre-engagement→Attendance→Exit
on exit, enters L1
L1Bootcamp₹4,999Sales call required
Entry→Value delivery→Pitch→Payment→Exit
on exit, enters L2
L2Flagship Program₹49,999Sales call required
Entry→Value delivery→Pitch→Objections→Payment

Pick a level to see the stages it switches on.

The pipeline inside every level

01Entry02Pre-engagement03Attendance fork04No-show recovery05Value delivery06Pitch07Objection handling08Initial payment09Payment completion10Exit

Seeded on day one and reconfigurable at any point. Configuration is the exception, not the starting point.

The journey

One lead, all the way to cash.

Scroll, or jump to any step.

L0 · Free WorkshopL1 · BootcampL2 · Flagship
Ananya DesaiL0 · Entry

Someone clicks the ad. A person exists.

One row per human, created the moment they register, with the click ID that brought them stored on it. That identifier is what lets a payment five weeks from now be credited to this ad.

A
Ananya Desai
+91 98••• ••••2
new person
SourceMeta Ads
First touchfbclid · stored 14 Apr
LevelL0 · Free Workshop
StageEntry
OwnerDev

Person created · first touch stored

Why teams move

One system, instead of the five you are taping together.

Today
In SalesDr.ai
A spreadsheet per cohort, re-keyed by hand every launch
One person record that carries every level at once
Follow-up living in a rep’s personal WhatsApp
Messages on the record, sent by an automation that does not forget
EMI tracked in a Razorpay export and a memory
Instalment schedules attached to the deal that created them
Recordings piling up in the cloud, watched by nobody
A verdict, the objections and a next action on the deal timeline
Ad spend judged on form fills
Cleared payments pushed back to Meta and Google as conversions
“Whatever happened to that lead?”
A stalled list, refreshed every six hours against each stage’s SLA

Also in the box

The unglamorous parts, already built.

Task queue

Every open task across every deal in one list, with the deal one click away.

Roles and payroll type

Set role and payroll type per teammate. It is the gate that decides whose calls get scored.

Generated playbook

The objections your team actually hears, and the answers that actually closed, written up from your own calls.

Cross-team coaching

Compare reps on the same objection and see who handles it best, then hand that to everyone else.

WhatsApp threads

Messages sit on the person record next to the calls, not in a rep’s personal phone.

Calendar bot

Connect a calendar once and the recorder joins the meetings you actually take.

Stall detection

A scheduled sweep flags any active deal quieter than its stage SLA and lifts the flag the moment it moves.

Invites and workspaces

Invite the team by email or Google. Every table is workspace-scoped with row-level security on.

Your data stays yours

Recordings and transcripts encrypted in transit and at rest, isolated per workspace, deletable on demand, never used to train models.

Questions

Answers, without the pitch.

Something not covered here? Ask us directly.

A CRM. Levels, pipeline stages, people, deals, tasks, automations, EMI payments and ad attribution are the product. Call analysis is a layer inside it: a call is an event on a deal’s timeline that expands to show what it revealed, not a separate app you have to remember to open.

A level is one paid or unpaid step of your funnel: a free workshop, a ₹4,999 bootcamp, a ₹49,999 flagship program. Each one runs its own pipeline and names the level it graduates people into. Your workspace is seeded with that three-level ladder on day one, and you can rename, reprice, reorder or add to it at any point.

Yes. Run a single level and you get an ordinary well-built pipeline with call intelligence, EMI tracking and automations attached. The ladder is there for when you add the next offer, which most coaching and info-product businesses eventually do.

Transcription runs in a multilingual mode built for code-switching rather than being forced into English, which is what usually turns an Indian sales call into unusable text. Analysis then runs on the full transcript: objections, buying signals, talk ratio and competitor mentions.

No. Every integration degrades gracefully. Without Razorpay you record payments by hand; without WhatsApp credentials messages queue for a human to send; without Meta or Google keys attribution events are recorded and marked skipped. Nothing hard-fails because a key is missing.

Under a minute for most calls. The recording finishes uploading or the bot leaves the meeting, transcription and analysis run, and the entry on the deal timeline fills in with the verdict, objections, talk ratio and recommended next action.

Both sit beside your CRM and tell you about calls. Neither knows that the person on the call already bought your bootcamp, owes you four instalments, and came from a Meta ad in April. SalesDr.ai is the system of record first, which is why the call analysis can actually be about the deal.

Every table is scoped to your workspace with row-level security enforced in the database, not just in the app. Recordings and transcripts are encrypted in transit and at rest, you can permanently delete any recording, and your data is never used to train models.

Put your whole funnel in one place.

Your first workspace arrives with the three-level ladder, the ten-stage pipeline and a working demo funnel already in it. Rename what does not fit and start moving deals.

Get startedTalk to us

Built for teams of 2 to 100 selling ₹5,000 to ₹5,00,000 programs.